11 January 2026

Morgan Stanley enters Bitcoin ETF market


Morgan Stanley has filed applications to launch exchange-traded products linked to Bitcoin and Solana, marking its first direct move into the digital asset segment. Previously, the bank allowed its advisors to offer clients crypto products from third-party managers, but avoided launching its offerings.
According to Morningstar analysts, this is less a bet on specific ETFs and more a strategic move. Morgan Stanley may strengthen relationships with its wealth management clients and reduce the risk of them migrating to other crypto custodians.
At the same time, the interest may be driven by distributed ledger technology itself as a tool to speed up transactions, enhance security, and lower costs rather than by crypto assets alone.

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